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Finding a Technical Cofounder

bizthoughts.mikelee.org

I was able to hire phenomenal software engineers and grow a strong team culture. With all the funded startups that are unable to hire, that’s a huge ace up my sleeve. Mint & finances #distribution #andalsoproduct # 19 hours ago @davemcclure Idea 3: Build brand buzz to epic proportions, aka a Purple Cow, ie. startupcto

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Brand-Owned Terms: The Power—and Process—of Naming a Movement

ConversionXL

In contrast to “distribution-first content,” movement-first content is a conscious sacrifice of reach: “it isn’t beholden to any SEO tactics like word count and keyword density.” In December 2007, HubSpot went all-in with inbound marketing. Getting there requires patience, internal buy-in, and supporting content. in favor of.

Naming 119
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Marketing and Growth Lessons for Uncertain Times

ConversionXL

The best drivers apply the brakes just ahead of the curve (they take out excess costs), turn hard toward the apex of the curve (identify the short list of projects that will form the next business model), and accelerate hard out of the curve (spend and hire before markets have rebounded). What does a thoughtful campaign look like?

Marketing 121
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Skills Development in Africa: How Wide is the Skills Gap?

Transformify

Post Brexit, many companies in the UK consider distributed teams overseas as an alternative to the shrinking talent pool and high recruitment costs in Britain. Nairobi, the capital of Nigeria, is often pointed out as the birth place of the so-called Silicon Savanah which gave the rise to the Africa’s tech scene between 2007 and 2010.

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What’s a Fair 409A Discount?

VC Adventure

Higher strike prices distributes proceeds away from short term gain tax to equity holders who more typically are paying long term gains on the value that was shifted (I’m skipping a huge amount of nuance and detail here but the above is a general representation of how things work).

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Knowledge Retention: How to Protect Your Competitive Advantage

ConversionXL

They planned to hire away the company’s master developer for $200,000 a year. Choose how to store and distribute knowledge. In 2007, Google wanted to encourage engineers to run more tests. Without knowledge retention, new hires and training programs merely sustain—or try to rebuild—past knowledge. Dropbox folders).

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What is a Social Enterprise?

Up and Running

An excellent example of a social enterprise is The Empowerment Plan —an organization that hires people currently living in homeless shelters to create a combination winter coat, sleeping bag, and over-the-shoulder bag, which is then distributed to the homeless of Detroit free of charge. What does a social enterprise look like?