Startup Professionals Musings

SEPTEMBER 22, 2022

Businesses that operate with no margin for recovery are doomed go get a bad image, if not total failure. Be ready to complement your strengths by partnering with a complementary co-founder, distributor, or even an established competitor. Don’t assume that all your first marketing initiatives will work.

Marketing 333

Marketing Revenue Matching Viral 333

Up and Running

NOVEMBER 12, 2018

Operations. If you’re selling a box that curates hair products for wealthy, curly-haired men, you probably don’t want to use your marketing dollars to advertise to people outside of your demographic. It can be tempting to think that you’re going to advertise to everyone everywhere—but that’s a huge and fairly unnecessary expense.

Business Plan 63

Business Plan Curation Balance Sheet Intellectual Property 63

VC Cafe

APRIL 29, 2020

The $349 billion aid package issued by the US Government and distributed in the form of SBA loans was quickly gobbled up by a large number of applications, many of which were from venture-backed or PE-backed startups. Source: NVCA , “Startup Ecosystem Faces Capital Crunch over Coming Months” USA – SBA Loans and PPP.

SBA 124

SBA Technical Review Startup 124

Agile VC

APRIL 17, 2011

How They Make Money: Majority of Kayak’s revenue actually comes from advertising on their site (55%), not lead generation or referral fees to travel suppliers as you might think (more on this below). 2010 Operating Income: $16 million. Distribution revenue is CPC and CPA. . Kayak generates both distribution (i.e.

Pre-Money Valuation 113

Pre-Money Valuation Liquidation Preference Dividend Common Stock 113

The Next Web

NOVEMBER 6, 2013

Word of mouth advertising has a higher conversion rate than your own advertising, because a third party doesn’t seem to profit from selling the product or service to you. For an advertiser, marketing is really expensive, so why shouldn’t you let other people do marketing for you for free?

Affiliate 134

Affiliate Revenue Internet Marketing 134

The Startup Magazine

JULY 19, 2017

Courtesy of popular equity crowdfunding site StartEngine , the public will have the opportunity to invest and acquire equity in a growing television network that is rapidly building its distribution partnerships and viewership. Quality Content with Shows You Know. Importance to Startups.

Networking 63

Networking Technical Review Equity Demand 63

Both Sides of the Table

MARCH 11, 2011

I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. GoTo.com went on to ink huge distribution deals with Microsoft, AOL & Yahoo! He created GoTo.com (later renamed Overture) out of a frustration with search.

Product 350

Product Tuvalu Dilution Incubator 350

VC Cafe

MAY 12, 2016

Ironsource – Software Discovery, Distribution and Delivery Platform (Raised $123M). Taboola and Outbrain – Content distribution, discovery and recommendations (Raised approx. NSO – Offensive cyber espionage tools for governments (Raised $130M) – 60% of the company is owned by PE fund Francisco Partners.

Software Review 60

Software Review Analytics eCommerce 60

Startup Professionals Musings

JULY 13, 2019

Many businesses these days serve both paying and non-paying customers, such as Google and Facebook, who count on millions of non-paying users to attract advertisers, who really pay the bill. Key partners. Every partner has their own set of activities and required resources. Value propositions. Key resources.

Intellectual Property 250

Intellectual Property Business Model Angel Investor Channel 250

The Startup Magazine

JULY 2, 2021

Salesforce is a SaaS company, which means it uses a cloud computing software distribution model to make its services available online. It achieves this through the use of various marketing automation tools for email, social media , and website advertising. Operation Visibility. Operation Visibility. Wrapping Up.

Cloud 131

Cloud Forecast Artificial Inteligence Analytics 131

VC Cafe

JUNE 18, 2012

Applicaster helps content owners, broadcasters, cable companies and mobile operators of all sizes deliver innovative and profitable mobile broadcast experiences. Our mission is to help content owners, broadcasters, cable companies and mobile operators of all sizes deliver innovative and profitable mobile experiences.

Securities and Exchange Commission 133

Securities and Exchange Commission Technical Review Software Review 133

Up and Running

MAY 1, 2014

Does each business partner own an equal portion of the business? Advertising. Your business plan should include an overview of the kinds of advertising you plan to spend money on. Will you be advertising online? A key component to your advertising plan is your plan for measuring the success of your advertising.

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

mashable.com

JANUARY 23, 2012

If you’ve been operating as a Corp, LLC, or Partnership, all business associates need to vote on closing the business. If you’ve been operating as an LLC, review the dissolution requirements in your state’s LLCA (Limited Liability Company Act). Again, no assets can be distributed until all debts have been settled.

LLC 68

LLC Technical Review Social Media Startup 68

Duct Tape Marketing

MARCH 17, 2020

SEMrush is a comprehensive SEO platform with dozens of tools and crystal-clear reporting, and that’s why we’ve partnered with them. SEMrush offers the following tools and reports: Domain Analytics: This includes an overview, organic and paid research, backlinks, traffic analytics, display advertising, and PLA research.

SEO 76

SEO St. Louis Software Review Marketing 76

Austin Startup

MARCH 26, 2019

You just spent a few thousand dollars on advertising and your paid customer acquisition cost (CAC) numbers tested well relative to your best guess for customer lifetime value (LTV). paid influencers, podcasts, out-of-home advertising, direct mail, newsletters, brand partnerships, TV, etc. These add up very quickly.

Technical Review 49

Technical Review Software Review China Acquisition 49

YoungUpstarts

OCTOBER 2, 2020

People who employ technology in their business have celebrated the 10th anniversary and beyond in their business operation. The programs should be designed to grow your brand, but they should not eat into your profit to affect the business operation. Some businesses have grown exponentially after they decided to partner with others.

Global 147

Global Programming Social Media Distribution 147

Both Sides of the Table

JUNE 20, 2014

As you may know we co-lead the first round of financing of Maker Studios, the largest overall producer for online video content, along with Greycroft Partners. I have been saying privately for years now that I believe online video will evolve into fragmented distribution (my next online video post) and vertical production.

South America 291

South America Colombia Mexico Vertical 291

YoungUpstarts

APRIL 25, 2014

by Keith Tully , a partner at business rescue specialists Real Business Rescue. The ‘marketing mix’ comprises four Ps: Promotion – where is it appropriate to advertise? Place – how are you going to distribute your offering? Ensure you understand the business sector your company will operate in before you start.

Small Business 251

Small Business Distribution Forecast Advertising 251

Both Sides of the Table

DECEMBER 5, 2010

AOL was controlled by one company and the Internet was distributed. billion in annual subscription revenues not including advertising or eCommerce). They controlled distribution to the masses. But it makes me laugh to now see so many brands advertising their “fan pages&# as they did their AOL Keywords back in the day.

Social Network 318

Social Network Networking Internet Technical Review 318

YoungUpstarts

JULY 2, 2020

It is the equal distribution of efforts among production and sales that leads to success. This leads us to the conclusion: one can succeed in doing business only through equal distribution of efforts among production and sales. A co-owner and CEO EU of the international advertising company Amillidius.

Bankruptcy 173

Bankruptcy Sales Distribution Global 173

Up and Running

OCTOBER 30, 2017

How will these affect day-to-day operations? There are also a number of less traditional sources worth turning to: Advertising representatives for statistics and data on your competition or the industry in general. In contrast to the standard plan and the startup plan, is the operations or annual plan. What are your strengths?

Venture Capital 166

Venture Capital Business Plan Limited Liability Company Finance 166

Both Sides of the Table

SEPTEMBER 15, 2013

Maker announced it has raised $62 million this year, acquired an amazing off-YouTube distribution network and grown its business in monetary terms by almost 300% year-over-year off of an already large base. Developing O&O (owned & operated) businesses (outside of YouTube). ” YouTube takes 45%. ” Don’t.

Networking 366

Networking Media Distribution Video 366

Both Sides of the Table

FEBRUARY 7, 2011

From there most websites unfortunately don’t know what to really do with it so it basically just becomes a way to log you in and potentially allow advertisers to serve up more targeted (and therefore higher CPM) ads. Seth raised $100k in angel funding to fuel operations. After a month of launch Meebo was getting 50k logins a day.

Connecticut 286

Connecticut Cofounder Silicon Valley Web 286

Startup Professionals Musings

JULY 9, 2017

Many businesses these days serve both paying and non-paying customers, such as Google and Facebook, who count on millions of non-paying users to attract advertisers, who really pay the bill. Key partners. Every partner has their own set of activities and required resources. Value propositions. Key resources.

Business Model 143

Business Model Intellectual Property Startup Angel Investor 143

Occam's Razor

SEPTEMBER 15, 2014

A majority of YouTube consumption is on mobile, yet if there is an advertising or content strategy inside a company for YouTube it rarely accommodates for this reality. They use different technologies of course, and different distribution mechanisms. Here's the report for operating system. Many reasons. Free or paid.

Analytics 141

Analytics Metrics Mobile DC 141

Rob Go

SEPTEMBER 9, 2013

Topics have included “Leveraging Pinterest”, “Mobile Commerce”, and “Facebook Advertising”. Dog Patch Labs – Shared workspace operated by Polaris Ventures. Clypd – Video Advertising (backed by Atlas, DataPoint, Boston Seed). Gridco Systems – Power Distribution Systems (backed by General Catalyst and Northbridge).

Boston 71

Boston Technical Review Community Cofounder 71

Reid Hoffman

AUGUST 17, 2021

says Ramaswamy, who joined Greylock in 2018 following 15 years at Google, where he ran the company’s massive advertising business. Additionally, as Greylock general partner Reid Hoffman points out, competition from the big companies isn’t necessarily a bad thing. “If It’s a massive distribution advantage.

Cofounder 69

Cofounder Differentiation Search Advertising 69

Reid Hoffman

AUGUST 17, 2021

says Ramaswamy, who joined Greylock in 2018 following 15 years at Google, where he ran the company’s massive advertising business. Additionally, as Greylock general partner Reid Hoffman points out, competition from the big companies isn’t necessarily a bad thing. “If It’s a massive distribution advantage.

Cofounder 69

Cofounder Differentiation Search Advertising 69

Duct Tape Marketing

APRIL 27, 2022

John also spent several years at The New York Times Company at NYTimes.com running strategy, marketing, and operations. He also spent a number of years at the New York times company at NYT, I guess it's NY times dot com, running strategy, marketing, and operations. And, and, and, and it helps scale the platform really quickly.

Community 68

Community New York Small Business New York City 68

VC Adventure

SEPTEMBER 10, 2010

I was running a few business units for a small public company and while I enjoyed the operational side of my job, I was also responsible for M&A and partnerships and had a particular affinity for the transactional side of my job. My partners and I have written extensively about this thematic approach on the Foundry Group blog: [link].

Technical Review 60

Technical Review Due Diligence Venture Capital IPO 60

Up and Running

OCTOBER 21, 2014

According to the SBA, 52% of all small businesses are home-based and of the 28 million small businesses in the US, 22 million of those are operated by people who consider themselves self-employed (they have no employees and no additional payroll). Day 21: Advertise. There are a number of things you can do to advertise: Hire a PR firm.

Elevator Pitch 166

Elevator Pitch Software Review SBA Business Plan 166

Both Sides of the Table

JANUARY 13, 2016

In the online world the ecosystem is being fragmented into those that primarily produce content (Mitu, Vice, BuzzFeed) and those who primarily distribute it: YouTube, Amazon, Netflix, Yahoo!, And the more you succeed the more advertisers in search of endemic audiences want to advertise with you. AOL and the like. ESPN in sports.

Vertical 150

Vertical Video South America Los Angeles 150

Up and Running

AUGUST 3, 2012

” That was the question one of my students asked me three years ago when I quietly told him my plan to start a design museum in Boston with my friend and business partner, Derek Cascio. We now have an incredible network of spaces, partners, and supporters. “How the hell do you start a design museum?” Stay tuned!).

Boston 86

Boston Design Architecture New York City 86

Duct Tape Marketing

AUGUST 23, 2023

07:05] There are some people suggesting that advertising and some of the traditional marketing ways have become less effective, that they even do not work at all, and that community is in the last frontier. So I started cold calling for a tech company and then transitioned my way into running G T M operations. 19:23): And guess what?

Community 53

Community Kuwait Cofounder Bootstrapping 53

VC Cafe

FEBRUARY 14, 2010

After a somewhat disappointing congress in 2009, in which companies showcased products from previous years, this year is expected to be faster, greener and ‘cloudier’ Looking at the conference agenda , it’s not hard to spot the trends for 2010: Mobile Clouds – additional storage and new revenue streams to operators.

Mobile 109

Mobile IP SMS Networking 109

Up and Running

MAY 23, 2016

List key partners and resources you will need, and then list your core team as well as their roles. List key partners and resources you will need, and then list your core team as well as their roles. This will make mixed messaging much less likely, and make it that much easier for your partners to help you spread your message.

Software Review 74

Software Review Software Delaware Forecast 74

ConversionXL

MARCH 19, 2020

The HBR study contrasts Office Depot and Staples during the 2000 recession: Office Depot cut 6% of its workforce, but it couldn’t reduce operating costs significantly. At the same time, the company contained its operating costs and came out of the recession stronger, bigger, and more profitable than it had been in 1999. Image source ).

Marketing 121

Marketing Campaign Non-Compete Lean 121