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SXSW Pitch Finalist: Sapient

Austin Startup

Sapient’s Sam Parks and Martin Koch have developed a smart outlet system for commercial deployment The Forrest Four-Cast: January 28, 2020 If Sam Parks , CEO and co-founder of Sapient Industries , weren’t working for his startup, he’d be working as a scientist, using his background in nanotechnology as an applied physicist.

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Common B2B Challenges and How To Solve Them

ConversionXL

Last September (2020), six months after the 1st lockdown, my co-founder Vladimir Blagojevic and I decided to run market research to figure out what challenges B2B companies face and how they solve them. Here is what their founder Leo Mirsky told us in the early beginning of the collaboration: Marketing was a mystery to us.

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Why Online Video Just Took One More Big Step to Legitimacy

Both Sides of the Table

The founders had been responsible for gaining staggering scale in the past 3 years, having been trail-blazers in building a network of talent and an unrivaled understanding of the YouTube ecosystem. ” Dana & I took a chance on the founders early on. hours of TV / day. Mr. T (DeStorm) vs. Mr. Rogers.

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From Generalist to Specialist: The Blueprint for Vertical Market Domination

Duct Tape Marketing

Corey is also the author of ‘Anyone, Not Everyone,’ a comprehensive guide for agency founders looking to move beyond founder-led sales. He is currently on a mission to empower 1,000 agencies to become vertical-market specialists, leveraging his extensive experience and insights. Not everyone.

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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. Their predominantly male audience has a problem: fitting a full wallet into their back pocket. Take Bellroy , a leather accessories retailer. Image Source.

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SXSW Pitch Finalist: LexSet

Austin Startup

The LexSet Co-Founders (left to right) CEO Francis Bitonti , President Leslie Oliver Karpas , and COO Azam Khan won $250,000 in Verizon’s Built on 5G Challenge The Forrest Four-Cast: March 3, 2020 LexSet serves AI engineers, especially those with limited resources, with a better way to annotate photos.

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The only 2 ways to build a $100 million business

Version One Ventures

Your business has a high viral co-efficient (or perhaps even a network effect) that lets you amass users cheaply without worrying too much about the monetization per user or spending money on paid acquisition. High LTV can usually be found in transactional or subscription businesses.