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Conversion, retention and churn benchmarks

VC Cafe

This is a question startup founders ask themselves multiple times a week. They encompass the effectiveness of marketing (the startup’s ability to reach and resonate with target customers) and stickiness (the product’s ability to deliver value to customers over time). How are we doing?

Retention 109
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5 Keys to Ensuring Credibility, Trust, and Customers

Startup Professionals Musings

As a long-time business executive and adviser to entrepreneurs, I see a definitive shift away from customer trust in traditional business messages, and the executives who deliver them. The result is a shift from business-to-consumer (B2C) to a consumer-to-business (C2B) control trend. They want the raw data versus a polished message.

Customer 433
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2023-2024 B2B SaaS Benchmarks

VC Cafe

The first time I wrote about startup benchmarks was in 2019 and it became one of the most popular posts on VC Cafe. First some important definitions If you’re a SaaS practitioner, feel free to skip this to get to the meat and potatoes.

B2B 78
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The Ultimate Guide to Choosing a Pricing Strategy for Your SaaS Startup

Up and Running

You can have all traction in the world—acquire, activate, and retain users, but until your startup earns money, you are doing charity work, not running a business. Even if you are just starting to consider building a SaaS startup , you’ve probably used products with either freemium pricing or a free trial. Choose wisely. Youtube ads.

Startup 110
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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Below, she shares lessons learned from the earliest days of marketing the company and how this has translated to her second startup role as VP of Marketing at Toast. Where do you start?

Marketing 120
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How to Navigate the New Era of SEO: Strategies for Understanding Consumer Search Behavior

Duct Tape Marketing

He's been an SEO specialist to Fortune 500 companies and venture backed startups around the world for two decades. If it's informational or if you're asking how many people sit on the Supreme Court, there's a definitive answer to that, a factual answer that it can give you without sending you to a website. This is John Jantsch.

SEO 69
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Why Do Consumer IPOs and B2B IPOs Get Treated Differently?

View from Seed

2019 is off to an exciting start for IPOs of VC-backed startups. Zoom is a B2B company Pinterest and Lyft are obviously B2C companies. I don’t follow the Chinese startup market as closely as I follow the US, but Alibaba’s 2014 IPO was a similar watershed moment.

IPO 181