David Teten

APRIL 1, 2021

Nick Kim , Crosscut’s Head of Platform, in his presentation at the 4th Annual VC Platform Summit, shared their Platform development methodology, which he viewed as an exercise in product development. A well-organized library of best practices for founders in your vertical, which you can share as appropriate. Platform as a Product.

Private Equity 78

Private Equity Venture Capital Portfolio Equity 78

The Equity Kicker

MAY 11, 2016

Andy Dunn, the founder of Bonobos and one of the most thoughtful writers I know on ecommerce, penned a good piece yesterday entitled Digitally Native Vertical Brands. It’s a brand, and that brand is vertical. The name of the brand is on both the physical product and on the website. For me this is key.

Vertical 60

Vertical eCommerce Differentiation Distribution 60

Both Sides of the Table

JANUARY 6, 2014

I think that mindset is useful to remind entrepreneurs that it is a shared journey and capital (whether active or passive) is a part of your success and your ability to access it when you need to and for the amounts you need is a very critical differentiator between successful companies and unsuccessful one. As You Start to Mature.

Technical Review 325

Technical Review Early Stage Software Review Los Angeles 325

Hearpreneur

JANUARY 28, 2022

The name To Tony Productions is a dedication to my cousin and close friend Anthony Ranoiccha III, or Tony, as the family would call him. So when it came time to form my production company, I wanted it to have meaning beyond myself and so it came naturally to name it after Tony as a dedication. 1- Dedication to my cousin.

Naming 144

Naming Entrepreneur Jordan Merger 144

Both Sides of the Table

MARCH 5, 2010

Marco Zappacosta served up an cogent, business focused and nicely demo’d pitch of their product. The game then interacts with the physical world product. Their product direction and demo increased 10x. I suppose I should keep it to myself but I guess Jason will be helping to hype up all the companies anyways.

San Francisco 254

San Francisco Technical Review Los Angeles Software Review 254

Version One Ventures

SEPTEMBER 19, 2012

A great product is always the foundation but a clear distribution strategy becomes essential to cut through the noise. Early users of a product are often strong advocates and company ambassadors, while those users acquired through paid marketing channels down the road show far less loyalty.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

Duct Tape Marketing

NOVEMBER 17, 2022

Effective Ways To Differentiate And Scale Your Business written by John Jantsch read more at Duct Tape Marketing. Key Takeaway: A major challenge many businesses face is trying to find ways to differentiate and scale. Obviously you're not marketing a $29 product or even a very expensive course or program. It's so emotional.

Differentiation 74

Differentiation Sales Cycle Audio Networking 74

ConversionXL

JUNE 30, 2019

Ask them to use the words they would naturally use when looking for a product or service you offer. What products or services are offered and for whom? To create a value proposition that really differentiates your offer, you have to know how competitors position themselves. Which results show up? What do they click?

SEO 126

SEO Conversion Analytics Design 126

ConversionXL

MAY 11, 2017

Ask your customers who else they considered for the same product or service. Ask them to use the words they would naturally use when looking for a product or service you offer. What products or services are offered and for whom? Reviewing a competitor’s online presence helps me understand how to differentiate my client.

SEO 131

SEO Analytics Conversion Search 131

VC Cafe

APRIL 27, 2011

10 things VCs can do to differentiate themselves and provide more value to potential investments – based on feedback from dozens of entrepreneurs. Despite the VC’s obvious disadvantage in the early stages, marketing and differentiation of venture capital funds is limited today. Can they teach each other something?

Venture Capital 90

Venture Capital Differentiation Incubator Angel Investor 90

ReadWriteStart

JUNE 23, 2011

He is heading straight into an intensely competitive market without adequate differentiation or competitive positioning. partners to help bring his product to market. Anupam Rajey from Lucknow, India, presented Acelerar Technologies , an outsourced accounting services BPO project from India. Anupam has serious segmentation issues.

Spain 115

Spain Entrepreneur India San Francisco 115

ConversionXL

APRIL 18, 2019

Categorizing keyword modifiers is especially useful for sites that have hundreds or thousands of similar pages, like review sites with city-specific content or sites with hundreds of similar products. We rank well for Product X but not Product Y”), you can measure performance in the context of your marketing funnel.

Search 126

Search Aggregator New York SEO 126

ConversionXL

APRIL 30, 2019

In an experiment conducted to study the effects of product expectations on subjective usability ratings, participants read a positive or a negative product review for a novel mobile device before a usability test. Differentiate your website (and your company) with your design. The control group read nothing.

Design 132

Design eCommerce Search Chile 132

Both Sides of the Table

DECEMBER 26, 2010

And even then Microsoft has substitute products as anyone who has taken Econ 101 will tell you. The “competition slide&# of your investment deck is such a great opportunity to talk about how you’re positioned (premium product vs. economical product? Competition.

Hockey Stick 313

Hockey Stick Differentiation AJAX Vertical 313

Duct Tape Marketing

OCTOBER 5, 2017

John Jantsch: One of the ways to really drive up profit is to specialize, is to go into a vertical market, is to go have a niche, to get known as an expert in X, Y, or Z. First of all, so many other people are doing the exact same thing, so there’s no meaningful differentiation. Market vertical would be what you said, dentists.

Vertical 46

Vertical Java Software Developers Software Development 46

Duct Tape Marketing

DECEMBER 20, 2022

Key Takeaway: Instagram is a powerful tool for companies of any size to make connections with potential customers and promote their products. 18:34] Could you talk about the need for balance in production value in the case of using really high-quality cameras versus shooting natively with a mobile phone? [20:01] 2022) Edition.

Marketing 96

Marketing Social Media Video Technical Review 96

Steve Blank

SEPTEMBER 7, 2009

This post describes how following the traditional product development can lead to a “startup death spiral.&# In the next posts that follow, I’ll describe how this model’s failures led to the Customer Development Model – offering a new way to approach startup sales and marketing activities. The board raises a collective eyebrow.

Customer Development 224

Customer Development Developer Customer Silicon Valley 224

ConversionXL

JANUARY 16, 2014

In another study, Granify, a CRO software company, conducted a real time behavior analysis of 20+ million visitors over 5 different verticals and also found that “lower prices” was not as pervasive as we may have believed. Shipping Costs. Now, as I said, these are just averages. Do your research and see how this applies to you.

Software Review 117

Software Review Social Media Vertical Algorithm 117

Startup Professionals Musings

FEBRUARY 15, 2017

The new strategy here is to focus on unmet new customer needs, rather than enhancing the offering you have – product, price, promotion, and place (4Ps). One approach is reverse positioning, or “dumbing down” your product for a new audience. Focus on different performance attributes. Substantially change the what, where, and how.

Vertical 167

Vertical Differentiation Restful Audience 167

This is going to be BIG.

AUGUST 8, 2023

ChatGPT's data is two years old and when actual tech humans can't really differentiate easily between pre-seed and seed, who's a lead and who isn't, and whether or not someone is a real fund or just a broker, I wouldn't expect a bot to. Do you generally do pre-product or only when it’s your former analyst? And yes, I tried ChatGPT.

ChatGPT 78

ChatGPT Database Salary Naming 78

Steve Blank

APRIL 10, 2009

An example of a reversible decision could be adding a product feature, a new algorithm in the code, targeting a specific set of customers, etc. An irreversible decision is firing an employee, launching your product, a five-year lease for an expensive new building, etc. I love the way you differentiate.

Silicon Valley 300

Silicon Valley RSS Startup Agile 300

Duct Tape Marketing

MAY 25, 2023

His new book Strategy in the Digital Age: Mastering Digital Transformation, explains how digital technologies enable the creation of innovative services and products. 04:02] In your book, how do digital technologies enable the creation of services and products in an entire industry? [05:48] Mike Lenox (04:30): Yeah.

ChatGPT 70

ChatGPT Technical Review Generative AI Technology 70

A Smart Bear: Startups and Marketing for Geeks

MARCH 21, 2017

One option is to build the new product in-house; this could take two years and millions of dollars. Even for startups, it takes years for a new product to become good enough to demand many millions of dollars in revenue.). Startups shouldn’t act smug about this. This acquirer doesn’t care about the financials of the startup.

Balance Sheet 242

Balance Sheet Vertical Acquisition Revenue 242

View from Seed

FEBRUARY 1, 2017

Voice-powered products and services will exist and succeed or fail via as yet unknown but fundamentally different looking distribution and discovery mechanisms. Because voice activation may require users to know both what they want and who provides it, today’s leading brands in any given vertical will have a huge advantage.

Vertical 120

Vertical Differentiation Internet SEO 120

Both Sides of the Table

APRIL 23, 2011

Mike built a white label product that let large publishers leverage text based ads by building their own marketplace rather than using Ad Words. He is starting to see this occur in sites that are verticalizing content. It has become a short form premium destination that is verticalizing content in category channels.

Vertical 265

Vertical Curation Boston Burn Rate 265

Austin Startup

APRIL 25, 2017

It’s seems very likely that the growth in time spent in app per user was driven not by the early majority, but by the late majority and laggards (see below chart below from the famous book Crossing the Chasm about how to think about which customers are adopting a given product). I think AR is that big, it’s huge.

Valuation 48

Valuation Technical Review Forecast Social Network 48

Steve Blank

MARCH 25, 2009

Was SuperMac attempting to introduce radically new products and create a new market ? Was the company attempting to be a low cost provider by introducing cheaper products to an existing market? Was the company attempting to introduce faster and better products to an existing market? No, not really. What did I learn so far?

Silicon Valley 141

Silicon Valley Marketing RSS California 141

ConversionXL

MAY 27, 2022

Bootstrapped startup Omnisend carved out a $19 million niche in an already saturated vertical. Demand generation marketers create and distribute strategic content (mostly for free) to build awareness and demand for their brand or product. The suite of resources helps spread awareness of the Omnisend brand and product.

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

The Startup Magazine

SEPTEMBER 10, 2019

So you’ve started a business: you’ve made a great product, achieved product-market fit and have an extraordinary road map laid out. But to build a scalable business you need more than just product-market fit. There’s more to your business’s success than how great your product is.

Founder 117

Founder Valuation Dividend Startup 117

ConversionXL

OCTOBER 14, 2021

You work tirelessly to understand your customer, market, and competition so you can differentiate. This partnership would leverage both audiences and the rapidly growing awareness of the vertical. Brand tracking is how you measure if those efforts are paying off. Brand consideration. Brand association tracking helps us to qualify this.

Metrics 157

Metrics Marketing Campaign Audience 157

Hippoland

APRIL 3, 2016

What helps with this is to even go squarely head-to-head with an existing dinosaur product and say that you are going to overthrow that incumbent because of a, b, and c reasons. 2) Your product / business does not sound differentiated enough / the investor doesn’t know anything about the space to discern differentiation.

Differentiation 48

Differentiation Marketing Vertical Software 48

Mucker Lab

DECEMBER 2, 2015

Most brilliant “Internet of Things” ideas are quicksand for capital unless you have the branding, vertical integration and customer lock-in that Apple achieved. However, the rise of the Internet equalized if not flipped the ratio as the web (and mobile) created a new product category and distribution platform.

Vertical 60

Vertical Widget Distribution China 60

Both Sides of the Table

JUNE 18, 2010

The strategy of GigaOm and where they differentiate in the market. An investment doesn’t guarantee your product will suddenly be on the investor’s price sheet. Network of vertical focused sites: BeachMint, BeachMint, WineMint, etc.; first vertical to launch by 2010 Holiday Season.

Venture Capital 225

Venture Capital Non-Compete Vertical Europe 225

ConversionXL

JUNE 5, 2014

As much as it opens you up to negative feedback, including the exit survey can provide you with extra insight as to how you can improve your product, your service, or overall offer. Phase 2 – Develop The Product, Site or New Offers Based On Feedback From Existing Customers. Hangups in the user experience. The result?

Retention 115

Retention Customer Developer Programming 115

ConversionXL

JUNE 5, 2014

As much as it opens you up to negative feedback, including the exit survey can provide you with extra insight as to how you can improve your product, your service, or overall offer. Phase 2 – Develop The Product, Site or New Offers Based On Feedback From Existing Customers. Hangups in the user experience. The result?

Retention 112

Retention Developer Customer Programming 112

The Next Web

FEBRUARY 24, 2014

As is the case in other countries with a relatively new, rapidly growing tech sector, e-commerce is Russia’s fastest growing vertical. However, in terms of the complexity of deal making and buoyancy of the Russian VC market, there is little to differentiate it from the West. Russian tech: Sectors to watch. What does the future hold?

Russia 140

Russia Europe Government Vertical 140

ConversionXL

JUNE 5, 2014

As much as it opens you up to negative feedback, including the exit survey can provide you with extra insight as to how you can improve your product, your service, or overall offer. Phase 2 – Develop The Product, Site or New Offers Based On Feedback From Existing Customers. Hangups in the user experience. The result?

Retention 105

Retention Customer Developer Programming 105