The Startup Magazine

DECEMBER 4, 2017

Failing to look at customer and partner financial data can end up costing you big time. After failing to complete adequate due diligence before acquiring Autonomy in 2012, they ended up with losses of around $5 billion. For example, look closely at their revenue and stability. Just look at the example of Hewlett-Packard.

Metrics 61

Metrics Customer Database Bankruptcy 61

ConversionXL

APRIL 28, 2020

To do that, we built a demand funnel that took us from nothing to 44X revenue growth in a single year. SiriusDecisions Rearchitected Demand Waterfall (2012). That difference cascades down the funnel, allowing you to track the ROI of your lead sources between inbound and outbound campaigns—all the way through to revenue.

Demand 101

Demand Revenue SQL B2B 101

crowdSPRING Blog

FEBRUARY 10, 2012

Pinterest is quietly generating revenue by modifying user submitted pins – [link]. Good to see companies focus on real advertising metrics – [link]. How Much Does It Cost to Travel The World For One Year – [link]. Oscar nominations 2012: if posters told the truth – in pictures – [link].

Social Media 93

Social Media Small Business Design Media 93

ConversionXL

SEPTEMBER 28, 2017

It’s easy to get lost down the rabbit hole of metrics for your business. When it comes to getting the most out of your website performance, only certain metrics are what you can consider key performance indicators. For websites, this can include “sales volume,” “number of visits,” “average cart value,” and a variety of other metrics.

Metrics 121

Metrics Acquisition Conversion Revenue 121

Occam's Razor

JANUARY 2, 2013

Multi-channel attribution was the flavor of the month for every month in 2012. And just as in 2012 magic pills will be scarce, FUD will be plentiful, and vendors will promise the moon. On top of the graph click on Select A Metric and choose Goal Conversion Rate. Change the metric on top of the page to Goal Values and bam!

Analytics 159

Analytics Search Campaign eCommerce 159

David Teten

APRIL 6, 2015

An Nguyen and I just completed an analysis of VC and research funding compared with the cost to society of different diseases, and the results show wildly disproportionate funding for certain diseases relative to their impact in society. of US annual medical costs in 2008, compared with 6.5% The data is painful. a decade prior.

Venture Capital 60

Venture Capital Technical Review Non-Compete Philadelphia 60

www.readwriteweb.com

SEPTEMBER 7, 2010

Along those lines, last week, Ryan Carson, co-founder of Carsonified offered a list of six key metrics for your web app and how to track them. CMRR Definition : CMRR is "Contracted Monthly Recurring Revenue." CACR Definition : CACR is "Customer Acquisition Cost Ratio." CPA Definition : CPA is "Cost per Acquisition."

Metrics 58

Metrics CPA Illinois Acquisition 58

Cracking the Code

DECEMBER 1, 2009

► 2012. (1). SaaS business metrics: why are they different? McKinsey highlight #1: the art of cost cutting or. Online Gaming. (1). Portfolio. (3). sales and marketing. (10). Small and medium businesses. (2). software. (10). Venture Capital. (3). Blog Archive. ► 01/15 - 01/22. (1). BlablaCar - Travel Revolution.

Software Review 48

Software Review Technical Review Cloud Europe 48

Both Sides of the Table

MAY 23, 2012

Cloud computing and the open source movements have brought down the costs of starting a company by more than 90%. But in 2012 a visit to any major college in America will show you the massive increase in aspirations of our young talent to become the next Mark Zuckerberg and build a future Facebook. Today’s Normalization.

Venture Capital 347

Venture Capital Technical Review LP Mobile 347

Cracking the Code

OCTOBER 9, 2009

This strong recovery has highlighted the resiliency of the recurring revenue model in a downturn as well as the stength of the shift to soaftware-as-a-service and cloud computing. One way to measure this productivity is to look at the Customer Acqusition Cost ratio that I have defined in a previous post. ► 2012. (1).

Software Review 48

Software Review Technical Review Cloud Europe 48

ConversionXL

OCTOBER 20, 2016

There are, however, proxy metrics you can use, most of them older school metrics like brand mentions, satisfaction scores, and some newer ones like social media mentions and followers, email subscriptions , referrals, and NPS. The post How To Make Your Brand “Likable” and Win More Revenue appeared first on ConversionXL.

Revenue 48

Revenue Social Media Retention Metrics 48

VC Adventure

JANUARY 31, 2014

Or if you want to compare how they did in 2012 to 2013, just read Rand’s post Announcing Moz’s 2012 Metrics, Acquisition of AudienceWise, & Opening of Our Portland Office. And while Sarah and Rand were disappointed in their off-plan performance of 33% revenue growth, GAAP revenue of $29.3

Portland 93

Portland Acquisition Metrics Revenue 93

Cracking the Code

MARCH 12, 2010

Given the predictability of SaaS GAAP revenues on a quarterly basis, the fact that the 08/09 projections were unchanged is not a surprise. Given that the revenues are not growing very fast, this means that most of the companies have reduced their sales force and focused on productivity improvement. (1). ► 2012. (1).

Software Review 63

Software Review Technical Review Cloud Forecast 63

ConversionXL

AUGUST 27, 2015

Another scenario: you’ve been optimizing for 12 months and your revenue per customer has increased by 2%. In 2012, MarketingSherpa posed the question , “Did optimization or testing demonstrate ROI in 2011?” He continues: “You can be costing your company millions and think that everything is better by relying on pre/post.

PPC 48

PPC SEM Technical Review Conversion 48

YoungUpstarts

JUNE 19, 2018

There’s a new baseball stadium on the waterfront, and since 2012, the Double-A team the Blue Wahoos have drawn more than 300,000 fans per year to Pensacola. It’s important for a community to know where its revenue comes from and, more importantly, know what isn’t generating revenue. percent growth.

America 100

America Community Covenant Metrics 100

Cracking the Code

JANUARY 22, 2009

For SaaS companies, we found that MRR is the best metric on which to base sales commissions. While it may make sense to offer very slight adjustments for favorable payment terms and one time revenue, net additions to MRR should dominate the sales rep’s thoughts. How do you clawback revenue from the sales guy?

Software Review 91

Software Review Clawback Sales Salary 91

Cracking the Code

NOVEMBER 10, 2009

Cloud accounting is all about matching revenue and costs to consumption…well, except for professional services! SaaS companies use different metrics to calculate renewals. In regards to calculatimg the "Magic Number" - should the amount included as sales and marketing costs match the length of the sales cycle?

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

Cracking the Code

NOVEMBER 13, 2008

The fact that SaaS valuations are being more affected by the downturn than the Nasdaq can be surprising given the supposed resiliency of the SaaS model (recurring revenues) but it translates the public investors belief that SMB software spend is going to be hit very hard by this recession. With this decline, the average EV/08 rev. Newer Post.

Software Review 48

Software Review Technical Review Valuation Portfolio 48

Seeing Both Sides

FEBRUARY 9, 2015

Conventional wisdom suggests that the most important metrics for a startup - such as unit economics, cost of acquisition, lifetime value, churn rates - typically get better with time. One of the themes I explore in the class is the tough reality that many metrics can actually get worse over time for a startup. in 2009 to $11.80

Metrics 20

Metrics Churn Rate Acquisition SEM 20

Seeing Both Sides

SEPTEMBER 5, 2012

Among those competing for this vision are PayPal/eBay, Square and Groupon, with each struggling to pull together pieces of the equation and, importantly, reach the small business in a cost-efficient manner at scale. In 2012, analysts estimate they will do $425 million in revenue and $85 million in EBITDA.

Fractional CTO 43

Fractional CTO Cofounder Cleveland Vertical 43

Cracking the Code

NOVEMBER 10, 2009

It is intriguing to see the M&A dynamics in the space, highlighting the interest of tech companies for recurring revenue streams - even SAP announced in their analyst call earlier this month that they were moving from perpertual licenses to five year term licences. ► 2012. (1). SaaS business metrics: why are they different?

Software Review 48

Software Review Technical Review IPO Cloud 48

leananalyticsbook.com

AUGUST 19, 2012

The One Metric That Matters. August 7, 2012 by Alistair. One of the things Ben and I have been discussing a lot is the concept of the One Metric That Matters (OMTM) and how to focus on it. That doesn’t mean there’s only one metric you care about from the day you wake up with an idea to the day you sell your company.

Metrics 58

Metrics Clickthrough Lean Analytics 58

www.kalzumeus.com

AUGUST 13, 2012

Doubling SaaS Revenue By Changing The Pricing Model. Posted on August 13, 2012. Sidenote: If you run a software business, you absolutely need some form of server monitoring, because the application being down costs you money and trust. Except if you have more than 10 servers it costs $8 per server plus $2 per website.

Revenue 62

Revenue Distribution Software Non-Compete 62

Cracking the Code

FEBRUARY 25, 2008

As I was building the spreadsheet, I also included the revenue multiples for this set of companies, both for the trailing 12-month (TTM) and the forward 12-month (FTM). ► 2012. (1). SaaS business metrics: why are they different? McKinsey highlight #1: the art of cost cutting or. Online Gaming. (1). Portfolio. (3).

Software Review 48

Software Review Technical Review Europe Venture Capital 48

Cracking the Code

DECEMBER 16, 2006

however, public SaaS companies like Concur, Saba, Taleo, LivePerson and Ultimate are growing 50-100% per year and trading at an average 5x trailing revenue multiples (I excluded salesforce leading the pack with 9x!) whereas traditional software companies of this size have a growth rate of less than 10% and revenue multiples of 2-2.5x.

Software Review 48

Software Review Silicon Valley Technical Review Software 48

Tim Keane

JANUARY 12, 2010

3]   However, if they are built bottom up, they demonstrate and make explicit a range of business model assumptions the entrepreneur is using to think about his business and its revenue model.   It is very expensive if you’re the entrepreneur since it doubles the cost to the company of paying dividends to the entrepreneur.

Term Sheet 68

Term Sheet Valuation Dividend Liquidation Preference 68

Cracking the Code

JANUARY 28, 2008

Eloqua is bringing this revolution to the B2B marketers by providing on-demand applications and best-practice expertise for B2B marketers to execute, automate and measure effective marketing programs that drive revenue. ► 2012. (1). SaaS business metrics: why are they different? Online Gaming. (1). Portfolio. (3).

Software Review 48

Software Review Technical Review Los Angeles Europe 48

ConversionXL

FEBRUARY 9, 2016

” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K September 2012 – Aaron Ginn, who currently does growth at Everlane , writes Defining A Growth Hacker: Three Common Characteristics to help define the term. via AndrewChen.co). ” Creativity. via TechCrunch).

Retention 48

Retention Metrics Acquisition Conversion 48

ConversionXL

AUGUST 12, 2016

A flowing sales funnel is crucial in any business, but even more so with SaaS businesses… Unlike other business models, revenue is generated over an extended period of time. And when you consider that acquiring each customer has a cost, you can appreciate the importance of an airtight sales funnel that consistently converts.

Software Review 48

Software Review Metrics Revenue Acquisition 48

ConversionXL

MAY 24, 2013

A strong A/B testing plan will allow you to increase your revenue. KPIs are metrics (numbers). “A A key performance indicator (KPI) is a metric that helps you understand how you are doing against your objectives.” – Avinash Kaushik. A metric becomes a KPI only when it is measuring something connected to your objectives.

Analytics 131

Analytics Mobile Framework Conversion 131

Tim Keane

JUNE 13, 2006

What it costs if it does; 4. In general, the first part of the discussion runs to whether or not your numbers are tied to metrics with an underlying set of assumptions, or if they are simply a function of a mathematically applied growth rate. What it will cost? This includes selling costs, marketing costs, and so forth.

Wisconsin 60

Wisconsin Entrepreneur Startup Angel Investor 60

Up and Running

FEBRUARY 17, 2016

Jason Carriere, owner of Falling Sky Fermentation Supply Shop and co-founder of Falling Sky Brewing, has gone through many twists and turns since Falling Sky opened its first Eugene, Oregon brewpub location in 2012. Within any model, there are things breweries can focus on to stand out and increase revenue. Metrics: Know your numbers.

Oregon 60

Oregon Jordan SBA Cofounder 60

ConversionXL

NOVEMBER 14, 2013

Barack Obama won the 2012 US elections and his data-driven team played a huge part in it. And you know what – this was mostly in 2012 (+ Moneyball came out in 2004). If you’re doing some you already know: the costs have gone through the roof! Also, vanity metrics are not insightful. Nate Silver. Any guesses?

PPC 123

PPC Analytics Conversion SEO 123

ConversionXL

JUNE 16, 2016

While Twitter’s growth is currently disappointing investors , it grew rapidly from 2010 to 2012. Here’s a look at pirate metrics (AARRR) as designed by Dave McClure of 500 Startups … Image Source. Revenue: Optimizing for actual money. Impact: What’s the revenue potential, the anticipated outcome?

Framework 48

Framework Programming Metrics Engineer 48

Seeing Both Sides

AUGUST 16, 2012

Last week, I wrote about Akamai , a company with strong network effects that successfully transitioned from a single product to build a platform that garners over a billion dollars in revenue and is now a core part of the Internet’s fabric. Expedia grew to account for roughly one third of the company’s revenues. Think about that.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

A Smart Bear: Startups and Marketing for Geeks

APRIL 9, 2013

Ben is currently VP Product at GoInstant, which was acquired by Salesforce in 2012. It turns out that the cost of customer acquisition for consumers was too high compared to the revenue being generated. “In Most consumer apps get around the high acquisition costs with some sort of virality, but backup isn’t viral.

Lean 284

Lean Analytics Metrics Viral 284