I-Corps @ NIH – Pivoting the Curriculum
Steve Blank
JUNE 26, 2014
Value Propositions and Customer Segments are covered in weeks 1 and 2, emphasizing the search for problem/solution and then product/market fit. CROs or Payers may ultimately be a resource, a partner or a revenue source, but until you get them signed up they’re first a customer. I-Corps @ NIH Lecture Order Details.
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