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30 Entrepreneurs Reveal Their Favorite Business or Entrepreneur Turnaround Story

Hearpreneur

Marvel’s fascinating turnaround story is no less than a heroic action story where the protagonist flips the scales at the last moment and arises like the phoenix, just like the many superheroes it helped become household names. Netflix was founded in 1997 by Reed Hastings and Marc Randolph to combat late fees for video rentals.

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When Microsoft Threatened to Sue Us Over the Letter “E”

Steve Blank

By 1997 E.piphany was a fast growing startup with customers, revenue and something approaching a repeatable business model. With a massive leap of creativity we decided that it should it should have our company name and the letter “E” with a swoop over it. Given that the name of my company and the name of your.

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Who’s Your Daddy? 5 Lessons from GoDaddy

Growthink Blog

What started as a small company has since grown into an easily recognizable brand which owns a significant portion of its own market. GoDaddy was created in 1997 as Jomax Technologies by Bob Parsons who had recently sold his other company, Parsons Technology Inc., Dust off your branding and marketing plan and review it.

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Sphero Has Shipped!

Feld Thoughts

My little buddy, the robotic ball controlled by your smartphone named Sphero, has shipped and you can order a Sphero now ! ” One of them responded with “well – some of the people we’ve talked to thought the ball was a stupid idea and there was no market for it.”

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[Review] Twitter Is Not A Strategy

YoungUpstarts

Should brand marketers “bow to algorithmic salvation”, allowing data and process to ride roughshod over inspiration and creativity? Rather, effective marketing begins with deep customer insights that translate into a great brand idea that is media-agnostic. How do we build strong brands in the digital age? Strong Brands Still Matter.

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7 Compelling Reasons Why You Should Redesign Your Small Business Website

crowdSPRING Blog

You updated your brand or marketing strategy but not your site. Marketers and business owners usually go into a website redesign without a process in place to test the page templates and landing page elements that are being changed. You updated your brand or marketing strategy. You aren’t getting the results you want.

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If You Don’t Define Your Personal Brand the Market Will

Both Sides of the Table

It is simply the most important way to proactively control your career development and how the market perceives you. That was fine with me – the market is the market. That was the market. In today’s market you can prove your worth, in 1991 that was a bit harder. It is neither. She was paid 15% more.

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